Meet our Seminar Sponsors...


Summer Seminar Information

July 31, 2019
Saluda Shoals River Conference Center
Columbia, SC
9:00am - 3:00pm

The South Carolina Festival & Event Association hosts a one-day seminar for event planners from across the Palmetto State and southeast each summer!  Offering focused education on varying industry topics and providing networking incentives are just a few of the key offerings at this annual event.

Attendees benefit from:

  • knowledgeable speakers & presenters
  • current industry topics of interest
  • sharing & gaining new ideas
  • networking with peers
This year's seminar is designed to assist festival and event planners with developing and implementing comprehensive marketing plans.  Participants will learn from the experts at Obviouslee Marketing {Volvo Car Open & Southeastern Wildlife Expo} and Gray Marketing {SC Festival of Flowers} how to develop effective marketing plans tailored to your specific event and needs.  We'll answer your questions about social media, digital, print, media, and promotions marketing so you have the tools necessary to create excitement for your next event.


Members - $65
Non-Members - $75
Students - $30

Are you ready to sponsor a table at the 2019 Summer Seminar?

This is a great way to grab some additional exposure and have fun!   We're looking for the right sponsors to decorate and host their table of 6-9 attendees.  

In addition to the exposure you'll receive at the Seminar, we'll also extend sponsorship exposure on our Seminar webpage, and Seminar emails that reach more than 2,000 event planners and promoters across the southeast.  If you're interested, let us know!  You can call us at 843-614-2357 or indicate your interest in your online registration form above.

Meet Your Presenters


                      Lee Deas,                   Arielle Alpino,            Ellesor Holder,
                      Obviouslee Marketing         Obviouslee Marketing          Gray Marketing         

Seminar Agenda

8:45 - 9:15 am Registration
Join us for coffee & morning refreshments and meet attendees

9:15 am  Welcome & Introductions

9:30 - 10:30 am    Top 10 Tips for Successful Event Marketing
Lee Deas & Arielle Alpino, Obviouslee Marketing
This session will provide tangible takeaways on tips and strategies to solidify your marketing efforts. 

10:30 - 10:40 am Break

10:40 - 11:40 am   Event Marketing Hands-On Workshop
Lee Deas & Arielle Alpino, Obviouslee Marketing
This exercise will help planners break down goals, strategies and budgets to walk away with a jump start
                                 to your event marketing plan.

11:40 - 12:15 pm Lunch
Lunch is provided and is a great opportunity to network

12:15 - 1:15 pm    Building Your Brand, Attracting Your Audience & Making the Most of Every Dollar!
Ellesor Holder, Gray Marketing & PR                   
This session will provide actionable ways to get the most out of your marketing resources, budget and
                                  relationships that get people talking, engaging and attending your event, big or small.

1:15 - 1:30 pm Break
A delicious summer-time snack awaits!

1:30 - 2:30 pm Marketing Panel Discussion
Mary Watts, SC Living Magazine
Carl Pundt, iHeartMedia
Ellesor Holder, SC Festival of Flowers 


4 photo(s) Updated on: 18 Sep 2018

SC Festival & Event Association is a 501(c)6 non-profit organization.
Post Office Box 42205  |  Charleston, SC 29423  |  843.614.2357

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